Meet Ruby

Ruby makes stuff that looks good, feels good and does good. Lingerie & Jewellery that's made to be loved. And worn with laughter, pleasure and sassiness.

Ruby is a brand that will never be tamed, pigeon-holed, mass-produced, predictable or unaffordable.

We use only premium quality - and often rare - crystals, fossils, beads, precious metals, fine chain and components. All our items are made to order in limited quantities by a small circle of Cape Town based bead workers, jewellers, silversmiths and artisans - many of whom were previously unemployed, or refugees.

We love what we do. We love experimenting with new designs, recycled materials, traditional African beading techniques and having a blast. We love the music, we love the nightlife, and we love making women feel hip, hot and happy.

Cape Town, South Africa

We're a freshly independent, designer-owned, fashion jewellery and accessory label based in Sea Point - a quirky, seaside 'hood in Cape Town, on the south-western tip of Africa. It's a magnificent, inspiring and cosmopolitan place to live, and work. 

Our signature designs reflect this exciting fusion of contemporary global design with unique African jewels, craftsmanship, materials, skills and aesthetic. 

We're Hands On