Fashion Week

"The greatest buildings have the deepest foundations." David Gimpel

Sometimes we underestimate the journey, we forget our roots and focus too closely on the present moment. It's heart warming to look back over one's shoulder now and again and be reminded of the passage of time, the highlights, the grand moments and the fun times shared that have brought us to the here and now.  

This gallery is speckled with some of are sparkly show highlights, the grand moments at South African Fashion Week which birthed so many of our new lingerie and accessory collections over ten consecutive years. 

When we look back on 16 years of Ruby history we feel true gratitude to the incredible partnerships we've forged over the years and the amazing collaborations that have been nurtured. SA Fashion Week was instrumental in helping us to emerge, grow our brand and to forge ahead. 

Some of our partnerships included designing a hosiery collection with Falke SA, a jewellery partnership with Ashanti Gold, a denim collaboration with GUESS, a shoe collection with Coast & Koi and an exciting colab with Da Gama textiles and their homegrown shweshwe fabrics. These experiences helped mould and shape the Ruby brand.

The models, hair & make up artists, backstage hands, stylists that helped us grace front pages of numerous publications, musicians (including having a live harpist at one of our shows), South African designers we shared shows with and incredible photographers all work together to make the South African fashion industry a vibrant experience with a beating heart.

Sadly the SA Fashion Week official photographer, Ivan Naude passed away in 2017. He took most of our favourite hero shots from our shows, featured here. Ivan's kind heart and great eye will always be remembered.

Here's to celebrating roots. Enjoy perusing our throw back and SAFW archive!