Ruby and friends.

An experimental new colab together with talented guest designers to customise pre-loved denim.

We're on a creative mission to update, recycle and refresh pre-loved denim by adding lashings of beads, crystals, sequins, lace, mesh, rhinestones and any other form of embellishment we can lay our hands on.

Send us yours or buy ours. We're open to pre-loved commissions from your own wardrobe too.